From first lead to reconciled payout — one system.
Most CRMs stop at the deal. H.A.L. carries the merchant the whole way — board it, run the book, reconcile the bank, report the money — and hands the busywork to AI. Real screens below; use the sun/moon in the nav to flip dark and light.
See what needs you
Open to a ranked list of what needs action today, with the whole pipeline AI-scored — not a blank CRM you have to drive yourself.


Board the merchant
Move merchants through every boarding stage — pre-vet against your acquirers, chase KYB, submit — with AI filing the documents as they land.


Run the whole book
Every merchant, MID, vertical, owner and the live revenue behind them — one surface, not five tools and a spreadsheet.


Reconcile the bank
Incoming payouts from every PSP, auto-matched to the right merchant and invoice. Assign a counterparty once; next month it reconciles itself.


See the money
Revenue, costs, introducer payouts and net cash flow — forecast and reported. The loop most CRMs never close.


See it on your own book.
We import your merchants in an afternoon, then run one real onboarding with you.