Board more merchants.
Touch less.
H.A.L. is the CRM built bottom-up for how ISOs actually work — merchants, deals, commissions and reconciliation in one place — with the busywork handed to AI. A calm control surface that keeps every relationship and next action in view.
Not just “a CRM for payments.”
The operating system for an ISO.
Salesforce and HubSpot are horizontal — you bend them into shape and still track commissions in a spreadsheet. H.A.L. is shaped like the job.
Payments-native
Merchants, acquirers, MIDs, introducer splits — the entities you already use, not “opportunities” and “accounts” you translate.
Closes the loop
Board a merchant, project the revenue, then reconcile the bank against it. Most CRMs stop at the deal; H.A.L. follows the cash.
Migrate in an afternoon
Already on HubSpot or a spreadsheet? The setup wizard brings your book across on day one. How →
The CRM that runs itself.
AI handles the intake, the chasing, the reconciliation grunt-work and first-line support — on your own AI key, so your data never leaves your control. You get the hour back; we don't make you shout about it.
Documents that file themselves
Drop in KYB paperwork; AI reads, classifies and files it into the right merchant slot — no folders, no renaming.
Self-serve onboarding
Send a branded application link. Approved applications become merchants automatically, and the agent fills the acquirer's form from the data.
Policy Chaser
Keeps every acquirer's risk & boarding policy current: it drafts the chase, and files the reply the moment it lands.
Reconciliation, done
Match the bank feed to invoices and commissions automatically, across GBP / EUR / USD, into your base currency.
Cross-sell that writes itself
Filter your book by what merchants don't have yet, then send a targeted campaign — with opt-out and send caps built in.
Answers on tap
An AI support desk answers from your data and the docs, drafts the reply, and escalates to a human when it should.
Set up in an afternoon.
Answer a few questions
The setup wizard asks what you use — email, storage, bank, accounting — and tailors exactly what to connect.
Bring your book across
Import merchants, contacts and introducers from HubSpot, Salesforce or a spreadsheet — in one pass.
Let AI take the busywork
Document intake, partner-policy chasing, reconciliation and first-line support run on your own AI key.
CRM by the seat.
Onboarding by the application.
Start free for 21 days. Then the CRM is per seat, and merchant onboarding is billed per application — no long contracts.
Merchant onboarding: £15 per application + £15 on approval — £30 per boarded merchant.